Valentine's Day spending is expected to be lower this year due to the recession.
-- Total spending on Valentine's Day: $28.6 billion, down 4.8 percent from 2008.
-- Spending per person: $102.50, down from $122.98 last year.
-- What people are buying: 58 percent will buy cards; 47 percent will go out to eat; 35.7 percent will purchase flowers.
Sources: IBISWorld Inc., BIGresearch.